The case of the Puerta de la Carne Market in Seville is very special in terms of the impact that a change of Image for a Brand with almost 100 years old was facing. We needed to study its history in detail, your tour, his influence in the city, its target and its modus operandi. With this information we could link the old with the modern, without involving a drastic change, even more so when we were coming from a structural makeover a decade ago. The result has been a Brand Identity composed of the mixture of colors of the wide variety of products and people that compose it.. Creating a natural environment, fresh and very dynamic, that give a lot of play when creating new applications for the Association.